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Creation or consumption mindset 10/21/2010
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I returned recently from Nigeria, where we were conducting surveys in neglected areas as a prelude to commencing our pilot. I saw decades of neglect and lack of investments in basic infrastructure and social amenities that are taken for granted elsewhere, but which are so vital to societal wellbeing. I saw poverty of infrastructure and social amenities. I also saw opulence, outside of the villages, in Lagos, where billions of dollars are invested daily, not in alleviating the suffering of the masses but in transactions that further enrich a few of the top 10% of the populace. I concluded that the problem of lack of infrastructure and social amenities is not necessarily a problem of inadequate capital but one of mindset.

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The most common mindset seems to be one of consumption, whether in politics or business. With that mindset, what exists right now is all that can be, so there is a tendency to scramble and compete for the little that is presently manifest. This may be why probably 80% (my own guess) of economic activities in Africa's largest economy takes place in Lagos, and a few other cities. Those cities have some infrastructure to support commerce and the society as a whole, most of which were put in place decades ago, so everyone wants to be in Lagos and a few other cities. So, Lagos is bursting at the seams. When all there is all that can be, maximization, survival of the fittest, competition become the order of the day as everyone tries to grab their share of whatever exists now. It is a broad way and many there be that enter in.

I think the mindset that is urgently needed is a creation mindset. That mindset sees what can be, rather than what is. That mindset is very patient and involves doing the opposite of what the crowd is doing, because it sees what the crowd does not see. This mindset looks at poverty but sees the possibility of prosperity. This mindset sees decades, even centuries into the future. I think what we need is not to scramble for what exists today but to start to create what will be in the next 50 years, if time as we know it continues to exist till then. 

One of the most radical and hopeful thoughts I encountered while I was in Nigeria, was the thought that we can create new cities. We need the creation mindset to look at poverty of infrastructure and social amenities and see the possibility of societal prosperity. It is an exciting thought that we can turn present poverty into prosperity, rather than consume, plunder or compete for whatever prosperity seemingly exists now. It is exciting to realize that even though Hamel and Prahalad wrote about Competing for the Future in their book with the same title, there is really no competition for the future because the way of the future is seen only by so few and the mindset that allows creation of future prosperity precludes competition.

ResurgeAfrique is seeking to work with the creation mindset in Nigeria and the rest of Africa. We will be engaging in development entrepreneurship. We are in it for the very long haul. We are not in it to compete for what exists now but to create what will be tomorrow. In Collapse, Jared Diamond wrote beautifully about societies that were once thriving but became extinct, in my mind, due to maximization and the consumption mindset. ResurgeAfrique seeks to create thriving societies of tomorrow where decadence exists today. It is a radical mindset, a narrow road, a winding path and it is exciting to be on it. 
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Africa Rising 05/05/2010
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Last week, I started to read Vijay Mahajan's "Africa Rising: How 900 million African consumers offer more than you think". The book does a very good job of showing Africans and non-Africans the market opportunities that exist for goods and services tailored to the hundreds of millions of African "consumers". I think the book is well written and supported by facts drawn from first hand experience. Africa is a place of seeming contradictions, for sure. How for example, can people earning less than $10/day be able to afford cell phones, live in a house, even own a house? As a Nigerian, it is clear to me and the book supports it - Africa is not a place to ignore, as a market opportunity.

I see the opportunity in Africa not merely as a market opportunity or a wealth creation opportunity but primarily as a development opportunity. Right now, we have the opportunity to build Africa not with a greed motivation but a love motivation. The opportunity right now is an opportunity not just to sell products and services to Africa's grassroots but to enter into an interdependent relationship with Africa's grassroots, whereby everyone benefits. 

I think (and this is a bit of digression) even though the world is gradually moving towards a "trade not aid" approach to Africa, there can still be a sense of "we are trading with you to help you". In Africa, what works is humility and a sense that Africans even at the grassroots have at least as much to teach as they need to be taught. I agree with the Australian aboriginal woman who said, "If you are coming to help me, you are wasting your time but if you are coming because your liberation is bound up with mine, then come and let us work together". I think this is a mindset that will lead to sustainable results in Africa.

Where there has been little or no development, there is now an opportunity for development as though people and life are sacred. Right now, compared to the developed world, we have a blank slate. We can either develop with the mindset of "greed is good and foul is fair" or with the mindset of "do unto others as you would have them do unto you". I think we have a chance to correct mistakes of first world development, that tended to desecrate and denigrate all forms of life, in the pursuit of profit. 

Thankfully, we have it in our genes to put people before profit. Hopefully, we will take responsibility for doing so as we make use of our opportunity. One hopes that Africa is seen as an opportunity to develop by creating advantages for the hundreds of millions living in poverty rather than an opportunity to take advantage through marketing of tailor made products and services. 

Personally, I don't think there is reason for competition, especially at this time when the needs are so great and numerous that it can be a challenge deciding which one to focus one's attention, energy and resources on. This is a time for collaboration within and across various forms of boundaries. Shortsightedness will make us compete with each other for developed markets but a holistic view and a large heart will help us to see that there are more undeveloped markets than those that have been developed. Hopefully, we can have a collaborative approach to development rather than a competitive one and carry that through for the benefit of future generations.

As an African, I think this is the best time to be alive.   


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